In the mountainous southwest of China, the Miao village of Xijiang is known as one of the largest settlements of this ethnic group. Located in the heart of Guizhou province, the village is shaped by a complex balance between cultural memory and growing tourism development.
Article by Damien Lafon and photographs by Quentin Tournier

A first encounter with Xijiang Miao Village
Upon arrival, visitors are welcomed with a traditional ceremony. Songs are performed, drums are beaten, and rice wine is served in buffalo horns. These rituals, although repeated daily, continue to follow ancestral customs.
The clothing worn by Miao women consists of intricately embroidered fabrics and handcrafted silver jewelry. These skills have been passed down through generations. In some cases, hairstyles include strands of hair inherited from female ancestors and carefully preserved. Though rooted in the past, these practices are maintained in an organized and respected way.
A staged daily life in Xijiang Miao Village
Every day around 10 a.m., a choreographed parade takes place along the main street. Songs and drumming accompany the scene, meticulously planned in advance. Guests are invited to sample local food at long communal tables. Though festive in appearance, the sequence follows a precise routine.
At the same time, other women head to the market dressed more modestly. A double rhythm emerges. On one side, the village presents its cultural image. On the other, daily life continues uninterrupted.
Did you know?
Traditional Miao hairstyles sometimes include hair passed down through several generations. These strands are kept in carved boxes and used only during major ceremonies.


Xijiang Miao Village: architecture in harmony with the mountains
Dark wooden houses are aligned along the slopes. Built on stilts, they are designed to resist the terrain’s steep inclines and high humidity. Slanted roofs allow for efficient rainwater drainage. Despite the availability of modern materials, traditional techniques remain in use.
The paved alleys follow the natural contours of the landscape. What may seem chaotic is actually based on a long-standing spatial logic. In this way, homes are linked through paths designed and used for generations.
In some areas, roofs are repaired using traditional tools. These repairs demonstrate the preservation of local knowledge and craftsmanship.
Tourism in Xijiang Miao Village: between economy and cultural preservation
In recent years, the number of visitors to Xijiang has increased significantly. To meet this demand, villagers have opened small shops, cafés, and craft workshops. This economic activity contributes to local development. However, adjustments have been necessary to meet tourist expectations.
Some residents actively participate in promoting the village’s image. Others, however, express concerns about the loss of ritual meaning. The fear of cultural standardization is growing, especially among younger generations.
Did you know?
Xijiang Miao Village has a recognized status of cultural autonomy. This legal framework helps protect the Miao language, traditional crafts, and ritual practices to a certain extent.

A quieter daily life in Xijiang Miao Village
At dawn, another reality unfolds. Elderly women set up their stalls on the sidewalks to sell vegetables. These conversations, often in the Miao language, are rarely understood by tourists. While children play, men repair facades or move beams of wood. A quiet but essential rhythm structures the village’s life.
Though simple in appearance, these gestures reflect a deep attachment to shared routines. Social bonds are reinforced through these everyday interactions. Yet this aspect of life often goes unnoticed by visitors.
A living, evolving culture in Xijiang Miao Village
Today, traditions are not fixed. They are transformed, adapted, and sometimes reinvented. In Xijiang Miao Village, culture continues to be lived. Some schools now offer bilingual education. Artisan cooperatives receive support to maintain traditional skills.
Young people are returning after completing their studies to launch businesses. They open cafés, run workshops, and take part in community projects. Thanks to these efforts, a sense of balance is maintained.
Even as modernity imposes its pace, conscious decisions are made to preserve cultural identity.
Conclusion
Xijiang Miao Village reflects the current tension between cultural preservation and economic adaptation. By integrating heritage into a managed tourism offer, the villagers have chosen a path of controlled transformation. Though compromises have been necessary, cultural continuity is being shaped. Neither frozen nor erased, Miao culture is lived here and now.
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